Extracted from Getting THE Call: Executive Coach Reveals Job Searching SECRETS Employer’s Don’t Want You to Know.
In my last article, I addressed the best use of your resume during your Job Search.
This article will focus on how best to use Social Media during your search.
Sounds pretty simple, right? But it’s not. Here’s what I’ve learned from being an executive Career Coach for more than 20 years.
How Can Social Media Help Your Job Search?
Now that you know the best use of your resume, how do you plan to use social media during your search? Social networking (LinkedIn, Facebook, and Twitter could be a liability.
50% of employers admit checking social networking sites before making a hiring decision.
Because of this, don’t post information concerning politics, religion, sex, or humor (includes content and photos). If they’re already there, remove them!
According to Dan Schawbel, author of Me 2.0, the Top 10 Social Networking Sites for finding jobs are:
- LinkedIn.com: Optimize your profile, cultivate your network, join, and participate in groups, use applications, and exchange endorsements. Use a distinct URL like; LinkedIn.com/in/yourfullname and a picture that best represents you. When searching, recognize who in your network might be able to help you get to the hiring manager. You’re given 1st, 2nd and 3rd-degree connections that you can use to secure a job opportunity.
- Plaxo: Create your profile with a section about you, your contact info, and your pulse stream (which is made up of your presence on social media sites like Twitter). You’re even able to share your photo album and send eCards. Plaxo has an address book that keeps track of all your contact info and integrates with Simply Hired, which searches thousands of job sites and aggregates them in a single location. After building your profile, use it for jobs on Simply Hired.
- Twitter: Twitter breaks down barriers and lets you talk directly to hiring managers, without having to submit a resume. Even though it’s probably one of the best networking tools, it needs to be linked to a blog or LinkedIn.com profile. You can’t hire someone based on a Twitter profile, without having a link to something that gives more info. You get to add one URL to your profile.
- Jobster: Jobster is a powerful platform for networking with employers who are offering jobs, while you’re searching. You can upload your resume, embed your video resume, showcase links to your site, your picture, and tag your skills. You can search for open positions and see who the person is that posted the job. Then you can add them to your network and connect with them to find out more about the position.
- Facebook: You’ll be able to see who listed the ad and then message them to show interest. When you find a job opening you’re interested in, message the hiring manager directly. Also, join groups and fan pages to find people with common interests and network with them.
- Craigslist: Most positions are for consultants (design/programming help) at small to midsize companies. There are new listings every day, and if you wake up to this site every morning and refresh the page, you have a good chance at getting a job sooner rather than later.
- MyWorkster: It focuses on exclusive networks for colleges, allowing students and alumni to connect for exclusive career opportunities. It allows you to create a profile and network with employers. For free, you get a profile, instant messenger built in the site, groups, events, your resume and more. It uses Facebook Connect to get your info.
- VisualCV: Instead of a traditional resume, you get your own branded webpage, to add video, audio, images, graphs, charts, work samples, presentations, and references. It lets you stand out by communicating your value in a way that’s not possible with static text. You can display it publicly or privately, email it to a recruiter, save it as a PDF or forward the URL, which will rank high for your name.
- Ecademy: You have your online profile, where you can tell people what you do. You can join business networking groups based on your expertise and exchange messages with other members privately. You can also ask for introductions from friends from LinkedIn.com.
- JobFox: It tries to pair you with a job that best fits you. Their Mutual Suitability SystemTM enables them to match your wants to those of employers to find the best relationship. The system learns about your skills, experiences, and goals and then presents you with jobs. Then there’s the Jobfox Intro, where both the applicant and company get emails to encourage the connection. Like VisualCV, you get your own branded website, with a personal web address to send to employers.
Note: Social networking will consume a lot of time and should only be done before 9 AM and after 4 PM?
From 9 AM to 4 PM, you are either on the phone or
face-to-face with people who can help you.
Continue to use the other 18+ Proven ways to get your resume in front of the right people to make your phone ring for job interviews and offers.
Remember: Anyone trying to help you needs three things; what you want to do (titles of positions), what companies you’d love to work for (your Target List), and your resume. Everything must be accessible from your opening page.
Caution: Make sure you revisit all social networking sites that you’re already on and remove any objectionable material including anything of a sexual, bad humor, racial, political, or religious nature.
I challenge you to share this information with others because the only way to truly own knowledge is to give it away; one of the great paradoxes in life.
Social Media can be a great way to help you during your Job Search.
But there is no substitute for face-to-face networking.
In my next post, I’ll focus on the most important WARNINGS you need to be aware of when conducting a job search. Prepare to be surprised.
Stay tuned! In the meantime, if you need more help, you can learn more here.